Once Upon a Time

Gwendolyn Made Her Dream Of Creating A Fairytale Cake Shop Come True

Gwendolyn's Story

How The Cake Bake Shop Came To Life

Gwen..You are unbelievable!!! Honestly the best cake ever!!! My guys looooooved it. Keep that one on your menu!!! Can't thank you enough. Highlight of the day:) Your the best! Thanks.

Alison, Indianapolis

Cake Bake Shop...love it, amazing chocolate cake!!!! I would fly the pond for a slice of that.

Peter Sidwell, TV host of Britains Best Bakery

Gwendolyn has been baking since she was six years old and over the last 49 years, she has created hundreds of cakes for weddings and has baked for many celebrities.  Gwendolyn and her shop have received multiple awards & recognition for excellence. Before opening her shop in 2014, she won ‘Best Cake’ at London’s Cake & Bake Show at the Earl's Court Convention Center for her chocolate cake, she was awarded 2nd place in Valrhona’s ‘Show us Your Chocolate’ by judges Florian Bellanger & Jaques Torres, and Martha Stewarts American Made showcased her Cherry Pie.

Since her shop opening in 2014 she has been recognized for the following:

Food Networks 'Guilty Pleasures',  'O, The Oprah Magazine' December issue 2019 featured her on Oprah's Favorite Things 2019 for her Blueberry and Maple Walnut Crumb Cakes, Gwendolyn’s Mint Chocolate Chip Cake was also chosen by Oprah Winfrey featured on her famous ‘O’ List in the April 2018 edition of ‘O,The Oprah Magazine’. Her cakes were featured on the Rachael Ray Show with Adam Glassman and Gayle King.

Her shops were awarded 'Top Work Place 2021' for best employer by USA Today, awarded 'Certificate Of Excellence' from Trip Advisor 2021/2019, 'Diners Choice' 2020 & 2019, ‘Best Of Indy 2018’ ‘Best of the Midwest-2017’ by Midwest Travel Magazine, the winner for ‘Best Bakery’ in Indiana by Indy’s A-List’ 2017 & 2016.  Preceding, Gwendolyn was voted ‘Best Apple Pie’ by Channel 4’s RTV6, voted ‘#1 Cakes in Indianapolis’ by Best Rated, voted ‘Top Spot’ to visit in Indianapolis by Top Spots.
In 2016 & 2017, ‘Winner Best Bakery’ in Indianapolis by Indy’s A-List, awarded ‘Certificate of Excellence 2016’ by Trip Advisor, voted ‘Best Chocolate Chip Cookie’ in all 50 States by Tripping, ‘Best of the Midwest-2016’ by Midwest Travel, voted ‘#1 Bakery in Indiana’ by Trip Advisor, voted ‘Top 5 Bakeries in America’ by Central Restaurant. Featured as ‘Best of Indy’ with her Millionaire Cake on the cover of Indianapolis Monthly, rated ‘Top 10 Best Things To Do’ in Indianapolis by Zagat (#2), recommended by The Conrad Hotel as ‘Top 5 Must Do’s’ while visiting Indianapolis.
In 2015, was awarded ‘Top 25 Best New Restaurants’, voted ‘Best Desserts in Indianapolis’ by Indianapolis Monthly, won ‘Best Local Pie’ by B105.7, voted ‘Coolest Places to Eat in Indy’ by Yahoo Food, named ‘Must See Destination’ by Visit Indy.

Locally, Gwendolyn partnered with Kroger Stores and opened a Cake Bake Shop in their newly remodeled market in Carmel, her eclairs were featured at Le Meridian Hotel, and her cakes have been featured on the menu of St. Elmo Steakhouse. She is also the number one gift card seller for Costco in the state of Indiana. 

Gwendolyn has many articles written about her. She has been featured in Oprah's O Magazine, Indianapolis Monthly’s ‘Best Of Indy’, Tea Time Magazine, Victoria Magazine, Carmel Magazine, Midwest Living, Sophisticated Living, Indianapolis Monthly, Indianapolis Star, Traditional Builder Magazine, Pattern Magazine, Go Midwest Magazine and has appeared on Food Network, Hallmark’s Home & Family, Fox 59, RTV6, Indy Style, Eat Drink Indy, Smiley Morning Show, Tony Katz Radio, MSN, HGTV, Entertainment Tonight, Barstool Sports with Shaun Latham and Just Jenny Show in New York.

Her talents have earned her national attention from many celebrities such as Oprah Winfrey, Elton John, Dick Van Dyke, The Jonas Brothers, Luke Combs, Hugh Jackman (his birthday cake), Justin Timberlake, Bob Seger, Luke Combs, Rachael Ray, Paula Deen (her 70th & 72nd birthday cake), Matt Damon, Diane Keaton, Jim Carrey, Ina Garten (her 70th birthday cake), Steve Martin, Martin Short, Garth Brooks, Tricia Yearwood, Tan France, Alison Janney, Academy Award winning Mahershala Ali, Viggo Mortensen, Jesse Tyler Ferguson, Marty Sklar Family, Deen Brothers, Carla Hall, Jane Seymour, T.J. Miller, Allison Janney, Buddy Valastro, Marc Summers, Michael Symon, Mario Batali, Leslie Mann, Finn Wittrock, John Cena, Paula Abdul, Nathan Morris of Boyz II Men, Def Leppard, Andretti AutoSports team & winner of the Indianapolis 500, 2017 Takuma Sato, Andrew Luck (Indianapolis Colts), Matt Hasselbeck (ESPN), Ron Livingston (Office Space, Loudermilk), James Hinchcliffe (Indy driver), Alexander Rossi (Indianapolis 500 Winner 2016), Zac Brown Band, Jim Nantz, John Cougar Mellencamp, Shia LaBeouf, Kate Mara, 2Cellos, Jane Seymour, Scott Dixon (Indy driver) and Ashley Spencer (Olympic Gold Medalist) and most recently Thomas Keller of French Laundry & Per Se and Robert Irvine from Food Networks ‘Dinner Impossible & ‘Restaurant Impossible’. Gwendolyn was nominated for the Starkey ‘Entrepreneurial Woman Award’, and is also a part of Simply Good Food TV in England with Peter Sidwell of Britain's Best Bakery. 

As Oprah Says in the December issue of o, The oprah magazine- Favorite things 2019!

Gwendolyn's Crumb Cakes Are One Of Oprah's 'Favorite Things'.

Can you hear me purring? Unbelievable. Fantastic. Luscious. decadently divine

Chris, Indianapolis

Dear Gwendolyn - the baby shower was great fun and your cake was fabulous!! No one had the heart to cut into it because it was so beautiful. But, when I finally sliced and served it, the response was a unanimous one- best chocolate cake ever!! It was just delicious, and the frosting was so light that no one left a drop on their plate. I had several people ask me for your business card, so I showed them the pink ribbon & card. I would say you will have quite a few new customers.

Monica, Indianapolis

Gwendolyn Partners With Williams-Sonoma & Pottery Barn. Over 37 Of Her Cakes, Cookies & Pies Are Now Available Under The Williams-Sonoma's Brand.

Williams-Sonoma Caramel Popcorn Cake


Williams-Sonoma & Pottery Barn Teen

Amazing! Thanks so much for the best cake for my mom's 80th last week! I am finally catching my breath!!! This is the first time I had no left overs...disappeared! I really wanted some the next day!!!

Rani, Indianapolis

ahhhhhh. ohhhhhh. I think I know what heaven tastes like. Oh Gwen, your baked goods are magical.

Sally, Indianapolis

Oprah's 'O' List

Gwendolyn's Mint Chocolate Chip Cake Featured on Oprah's 'O' List!

Meet My Family

My husband and I have been married for 26 years and we have three incredibly wonderful sons. My boys and husband have always been my best food critics. My family is the reason why I love to cook. It fills up our home with love, laughter, happiness and good food. A family that cooks together, stays together. We are all very close and we have been together cooking since they were little. Even though they are all grown up, we are still cooking together today.

We also love dogs, meet our new puppy Huxley. He is a English creme retriever and a huge help in the kitchen. 

Making Dreams Come True

Gwendolyn & Her Three Sons