Once Upon a Time

Gwendolyn Made Her Dream Of Creating A Fairytale Cake Shop Come True

Gwendolyn's Story

How The Cake Bake Shop Came To Life

Gwendolyn at 6 years old, she loved baking cakes
Gwendolyn on her wedding day with her husband J.B. in 1995
Gwendolyn's three boys and two dogs, Hubble & Hudson
(her youngest son Drake in 2011 in front of the soon to be Cake Bake Shop)
The Cake Bake Shop in 2011 under construction
Gwendolyn on opening day November 2014
The Cake Bake Shop in carmel city center under construction 2018
The Cake Bake Shop Carmel City Center Completed

Making Dreams Come True

Gwendolyn & Her Three Sons

Gwen..You are unbelievable!!! Honestly the best cake ever!!! My guys looooooved it. Keep that one on your menu!!! Can't thank you enough. Highlight of the day:) Your the best! Thanks.

Alison, Indianapolis

Cake Bake Shop...love it, amazing chocolate cake!!!! I would fly the pond for a slice of that.

Peter Sidwell, TV host of Britains Best Bakery

Locally, Gwendolyn partnered with Kroger Stores and opened a Cake Bake Shop in their newly remodeled market in Carmel, her eclairs were featured at Le Meridian Hotel, and her cakes have been featured on the menu of St. Elmo Steakhouse. She is also the number one gift card seller for Costco in the state of Indiana. 

Gwendolyn has many articles written about her. She has been featured in Oprah's O Magazine, Indianapolis Monthly’s ‘Best Of Indy’, Tea Time Magazine, Victoria Magazine, Carmel Magazine, Midwest Living, Sophisticated Living, Indianapolis Monthly, Indianapolis Star, Traditional Builder Magazine, Pattern Magazine, Go Midwest Magazine and has appeared on Food Network, Hallmark’s Home & Family, Fox 59, RTV6, Indy Style, Eat Drink Indy, Smiley Morning Show, Tony Katz Radio, MSN, HGTV, Entertainment Tonight, Barstool Sports with Shaun Latham and Just Jenny Show in New York.

Her talents have earned her national attention from many celebrities such as Oprah Winfrey, Elton John, Dick Van Dyke, The Jonas Brothers, Luke Combs, Hugh Jackman (his birthday cake), Justin Timberlake, Bob Seger, Luke Combs, Rachael Ray, Paula Deen (her 70th & 72nd birthday cake), Matt Damon, Diane Keaton, Jim Carrey, Ina Garten (her 70th birthday cake), Steve Martin, Martin Short, Garth Brooks, Tricia Yearwood, Tan France, Alison Janney, Academy Award winning Mahershala Ali, Viggo Mortensen, Jesse Tyler Ferguson, Marty Sklar Family, Deen Brothers, Carla Hall, Jane Seymour, T.J. Miller, Allison Janney, Buddy Valastro, Marc Summers, Michael Symon, Mario Batali, Leslie Mann, Finn Wittrock, John Cena, Paula Abdul, Nathan Morris of Boyz II Men, Def Leppard, Andretti AutoSports team & winner of the Indianapolis 500, 2017 Takuma Sato, Andrew Luck (Indianapolis Colts), Matt Hasselbeck (ESPN), Ron Livingston (Office Space, Loudermilk), James Hinchcliffe (Indy driver), Alexander Rossi (Indianapolis 500 Winner 2016), Zac Brown Band, Jim Nantz, John Cougar Mellencamp, Shia LaBeouf, Kate Mara, 2Cellos, Jane Seymour, Scott Dixon (Indy driver) and Ashley Spencer (Olympic Gold Medalist) and most recently Thomas Keller of French Laundry & Per Se and Robert Irvine from Food Networks ‘Dinner Impossible & ‘Restaurant Impossible’. Gwendolyn was nominated for the Starkey ‘Entrepreneurial Woman Award’, and is also a part of Simply Good Food TV in England with Peter Sidwell of Britain's Best Bakery. 

December issue of 'o', The oprah magazine- Favorite things 2019!

Oprahs 'Favorite Things'

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Gwendolyn's Mint Chocolate Chip Cake Featured on Oprahs 'O' List!

Oprahs 'O' List

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Can you hear me purring? Unbelievable. Fantastic. Luscious. decadently divine

Chris, Indianapolis

Dear Gwendolyn - the baby shower was great fun and your cake was fabulous!! No one had the heart to cut into it because it was so beautiful. But, when I finally sliced and served it, the response was a unanimous one- best chocolate cake ever!! It was just delicious, and the frosting was so light that no one left a drop on their plate. I had several people ask me for your business card, so I showed them the pink ribbon & card. I would say you will have quite a few new customers.

Monica, Indianapolis


Williams-Sonoma, Pottery Barn Teen, Costco and Tiffany & Co.

Gift Shop

What is the next location for gwendolyn's cake bake shop?

Walt Disney World® at Disney's BoardWalk Resort

Amazing! Thanks so much for the best cake for my mom's 80th last week! I am finally catching my breath!!! This is the first time I had no left overs...disappeared! I really wanted some the next day!!!

Rani, Indianapolis

ahhhhhh. ohhhhhh. I think I know what heaven tastes like. Oh Gwen, your baked goods are magical.

Sally, Indianapolis

Meet My Family

My husband and I have been married for 28 years (together for 33 years) and we have three incredibly wonderful sons who are now 26, 23 and 21. My boys and husband have always been my best food critics. My family is the reason why I love to cook. It fills up our home with love, laughter, happiness and good food. A family that cooks together, stays together. We are all very close and we have been together cooking since they were little. Even though they are all grown up, we are still cooking together today.

We also love dogs, meet our dog Huxley. He is a English creme retriever and a huge help in the kitchen. 

Believe in yourself

"Creating Pixie Glitter® wishes, one cake at a time."