Our Story

Once Upon a Time

photo of me in winter, becky w logo
Photo of Gwendolyn in her shop by Becky Batchelor.

Gwendolyn Rogers has created a storybook restaurant in a cottage that took two and a half years for her to design & remodel.  When you walk through the French doors, the sparkling chandeliers, antiqued mirrors, French inspired furniture, beautiful seasonal decorations and the rich aroma of the French chocolate cakes baking in the oven immediately greets you. Enjoy French pressed coffee with a slice of homemade cake or pie. Enjoy a cup of warm sipping chocolate topped with fresh whipped cream and a warm cookie right out of the oven. She offers an incredible lunch of ‘The Best Quiche You Will Ever Have’, homemade soups, salades, sandwiches, even a true French Croque Monsieur (Fall menu only).   Behind the kitchen window, master bakers gently sieve non-bromated flours from Vermont, aluminum-free baking powders & sugars and large pots of French & Belgian Chocolate melting on the stove. Once the oven dings, everything at the Cake Bake Shop has come together to create a truly sweet and savory experience. Choose from our list of the best French wines & champagnes to accompany any of our lunches, cakes, cookies, pies & desserts. Gwendolyn’s Cake Bake Shop has become the destination of Indianapolis for celebrating birthdays, anniversaries and all the special occasions life offers.

Gwendolyn and her shop have received many awards & recognition. Before opening her shop, she won ‘Best Cake’ at London’s Cake & Bake Show at the Earls Court Convention Center for her chocolate cake, she was awarded 2nd place in Valrhona’s ‘Show us Your Chocolate’ by judges Florian Bellanger & Jaques Torres, and Martha Stewarts American Made showcased her Cherry Pie.

Since her shop opening in 2014 she has been recognized for the following:
Gwendolyn’s Mint Chocolate Chip Cake has been chosen by Oprah Winfrey to be featured on her famous ‘O’ List in the April edition of ‘The Oprah Magazine’. Her shop was awarded ‘Best Of Indy 2018’ ‘Best of the Midwest-2017’ by Midwest Travel Magazine, the winner for ‘Best Bakery’ in Indiana by Indy’s A-List’ 2017 & 2016.  Preceding, Gwendolyn was voted ‘Best Apple Pie’ by Channel 4’s RTV6, voted ‘#1 Cakes in Indianapolis’ by Best Rated, voted ‘Top Spot’ to visit in Indianapolis by Top Spots.
In 2016 & 2017, ‘Winner Best Bakery’ in Indianapolis by Indy’s A-List, awarded ‘Certificate of Excellence’ by Trip Advisor, voted ‘Best Chocolate Chip Cookie’ in all 50 States by Tripping, ‘Best of the Midwest-2016’ by Midwest Travel, voted ‘#1 Bakery in Indiana’ by Trip Advisor, voted ‘Top 5 Bakeries in America’ by Central Restaurant. Featured as ‘Best of Indy’ with her Millionaire Cake on the cover of Indianapolis Monthly, rated ‘Top 10 Best Things To Do’ in Indianapolis by Zagat (#2), recommended by The Conrad Hotel as ‘Top 5 Must Do’s’ while visiting Indianapolis.
In 2015, was awarded ‘Top 25 Best New Restaurants’, voted ‘Best Desserts in Indianapolis’ by Indianapolis Monthly, won ‘Best Local Pie’ by B105.7, voted ‘Coolest Places to Eat in Indy’ by Yahoo Food, named ‘Must See Destination’ by Visit Indy.

Gwendolyn partnered with Kroger Stores and opened a Cake Bake Shop in their newly remodeled market in Carmel, her eclairs were featured at Le Meridian Hotel, and her cakes have been featured on the menu of St. Elmo Steakhouse.

Gwendolyn has had articles written about her in Indianapolis Monthly’s ‘Best Of Indy’,  Tea Time Magazine, Midwest Living, Sophisticated Living, Indianapolis Monthly, Indianapolis Star- multiple times, was featured in Go Midwest Magazine and has appeared on Hallmark’s Home & Family, Fox 59, RTV6, Eat Drink Indy and the Smiley Morning Show.

Her talents have earned her national attention from many celebrities such as Oprah Winfrey, Paula Deen (her 70th birthday cake), Matt Damon, Jim Carrey, Ina Garten (also her 70th birthday cake), Steve Martin, Martin Short, Garth Brooks, Tricia Yearwood, Academy Award winning Mahershala Ali, T.J. Miller, Allison Janney, Buddy Valastro, Marc Summers, Michael Symon, Mario Batali, Leslie Mann, John Cena, Paula Abdul, Nathan Morris of Boyz II Men, Def Leppard, Andretti AutoSports team & winner of the Indianapolis 500, 2017 Takuma Sato, Andrew Luck (Indianapolis Colts), Matt Hasselbeck (ESPN), Ron Livingston (Office Space, Loudermilk), James Hinchcliffe (Indy driver), Alexander Rossi (Indianapolis 500 Winner 2016), Zac Brown Band, Jim Nantz, John Cougar Mellencamp, Shia LaBeouf, Kate Mara, 2Cellos, Jane Seymour, Scott Dixon (Indy driver) and Ashley Spencer (Olympic Gold Medalist) and most recently Thomas Keller of French Laundry & Per Se and Robert Irvine from Food Networks ‘Dinner Impossible & ‘Restaurant Impossible’. Gwendolyn was nominated for the Starkey ‘Entrepreneurial Woman Award’, and is also a part of Simply Good Food TV in England with Peter Sidwell.

Gwendolyn has been an inspiration to many and has spoken at numerous events such as IUPUI Kokomo, Junior League’s Holiday Mart, Edge Mentoring (twice), Dell Woman’s Leadership, Oasis Group and Indiana Design Centers ‘Setting The Table For Good Design’. She has even walked the runway to help raise money for ‘Dress For Success’, helping place women in the workforce.
She has been featured on Oprah Winfrey’s ‘O’ List in the April 2018 edition of ‘O, The Oprah Magazine’, Food Networks ‘Guilty Pleasures’, Hallmark’s Home & Family making her Chocolate Silk Pie and joined Marc Summers on the tasting stools of ‘The Chew’. Her cakes have been in such films as ‘Man Down’ with Shia LaBeouf, ‘Dumb & Dumber To’ w/ Jim Carrey and Jeff Daniels & ‘My All American’ with Aaron Eckhart.
Gwendolyn just finished working with Lenox for her own line of fine china designed exclusively for the Cake Bake Shop. French rolling pins are available for sale, they are made for her in Dorset, Vermont. ‘Pixie Glitter’ (TM) & ‘Champagne Glitters’ (TM) are Gwendolyn’s new items that she will offer to all of her customers, available in custom made pretty pink jars. She has her own wine label ‘Doberge’ which is sold exclusively in her shop and has a line called Silver Celebrations London, designed with her design partner Vivi in London, that designs silver candle holders for cakes. All items Gwendolyn makes are available for all of her customers.

Newest News: Gwendolyn is excited to announce her partnership with the national brand Williams-Sonoma and her famous cakes are now available on the Williams-Sonoma website. Also excited to announce her partnership with Costco. Cake Bake Shop gift cards are now available in all Costco’s in Indiana and her shop has the highest selling gift card in the State to date.

Gwendolyn is now working on opening her second Cake Bake Shop, opening Spring of 2019 in Carmel City Center.

Gwen..You are unbelievable!!! Honestly the best cake ever!!! My guys looooooved it. Keep that one on your menu!!! Can’t thank you enough. Highlight of the day:) Your the best! Thanks.

– Alison, Indianapolis

ahhhhhh. ohhhhhh. I think I know what heaven tastes like. Oh Gwen, your baked goods are magical.

– Sally, Indianapolis

Amazing! Thanks so much for the best cake for my mom’s 80th last week! I am finally catching my breath!!! This is the first time I had no left overs…disappeared! I really wanted some the next day!!!

– Rani, Indianapolis

As usual the cupcakes were awesome!!

– Molly, Indianapolis

At the party, Ate all flavors, AWEsome. You must eat cake from The Cake Bake Shop

– Liza, Indianapolis

Cake Bake Shop…love it, amazing chocolate cake!!!! I would fly the pond for a slice of that.

– Peter Sidwell, TV host of Britains Best Bakery

Cake is absolutely incredible, best I ever had! No lie.

– Jim, Indianapolis

Can you hear me purring? Unbelievable. Fantastic. Luscious. decadently divine

– Chris, Indianapolis

Dear Gwendolyn – the baby shower was great fun and your cake was fabulous!! No one had the heart to cut into it because it was so beautiful. But, when I finally sliced and served it, the response was a unanimous one- best chocolate cake ever!! It was just delicious, and the frosting was so light that no one left a drop on their plate. I had several people ask me for your business card, so I showed them the pink ribbon & card. I would say you will have quite a few new customers.

– Monica, Indianapolis

Dearest Gwendolyn, Your cups of cake were delectable. Sweeter than the island flower of old England. I send my thanks, goodmorrow. My cup runneth over. [/testionial] [testimonial name=“Dr. Smith” from=“Ossip Eyes”] Everyone loved your cake today. It was by far the best cake I have ever had. You are truly a master at baking. Thanks for sharing it with us, it means a lot. It was gone in about 10 minutes. The staff said it was the best treat anyone has given us

– John, Indianapolis