Indianapolis Monthly magazine just ran an interesting feature article on Gwendolyn Rogers, proprietor of a local store called the Cake Bake Shop. I have never been to it and am not the target market. But I thought there were a few interesting elements to it that are relevant not just to marketing businesses but cities.
Rogers is not an Indianapolis native. She spent time living in Los Angeles and Idaho before arriving there. She had worked for a modeling agency in LA and her husband worked in the film industry. Perhaps because they both worked in the entertainment sector, Rogers understands the power of celebrity for marketing, and how to go about getting celebrities to help promote your product. This appears to have been a big part of how she built her business up.
For the complete article please click the link below: http://www.newgeography.com/content/006185-coastal-branding-tactics-heartland-cities